From bulbs to boats.
Two brothers begin their working life. 40 years later they’re still working together, not selling garden produce now but boats.
It all started in a garden shed.
Using their mother’s maiden name, Williams, John and Mathew begin building wooden boats at home. Most components were sourced within the UK, and where that wasn’t possible, they were designed and made from scratch.
The first of many boats is launched.
The Tahoe 20 ‘Jade’ emerges from the Williams Marine workshop in rural Oxfordshire. She was powered by a single V8 inboard engine and was based on the classic Italian and U.S. runabouts of the 1950s and 60s.
Putting ‘Jade’ on a stand.
The first boat show attended by Williams Marine was at Henley-on-Thames with a display stand and boat trailer, also built at home in the workshops.
On the move.
‘Jade’ continues her promotion and is tested by Classic Boat magazine and Motor Boat and Yachting
‘Jade’ looking her best at a photoshoot in Mallorca
The birth of Izana – Jade’s bigger babysister.
Work begins on a larger 33ft boat named ‘Izana’. Powered by twin V8 engines running through Z drives, she closely echoed the styling of the Italian lake boats of the 1960s, but with a more modern hull shape and engineering configuration.
Off to sunnier shores.
The hull was designed by Tony Castro, with further design and engineering by Williams. After appearing at the London Boat Show in 2000, Izana was delivered to her new owner in Antibes, France where she plied the Cote D’Azur for more than a decade before moving to Montenegro.
The stamp of approval.
‘Izana’ being tested by Motor Boat and Yachting Magazine in the Solent, UK.
Our jet tenders take off.
A change of direction to enter into a wider market came with the Ski Rib jet tender in 2002. This was originally designed to fit one of the most popular powerboats of that era, the Fairline Targa 43. The move worked. Over 100 jet tenders were supplied in two years.
Transforming the industry.
Williams Marine becomes Williams Performance Tenders with Roy Parker becoming a shareholder as we move premises to a factory in Berinsfield, Oxfordshire. The first of a new generation of jet tenders, the Turbojet 325, is built. It transformed the tender market with its innovative design and powerful 4-stroke Weber engine.
A production turbo boost.
We begin to exhibit the Turbojet 325 at European boat shows and demand grows. During the next three years, the range is expanded with the addition of a 285, 385 and 445. This allowed us to offer a tender for most yachts between 45ft and 100ft in length. It was a good decision – production increased to 900 boats per year.
A super year.
We launch our first diesel tender, the Turbojet 505D. This begins an expansion into the superyacht market and a collaboration with the engine manufacturer Yanmar.
An impressive new line-up.
Expansion of the diesel powered range progresses – now named ‘Dieseljet’. Four models complete the line-up: the 445D, 505D, 565D and 625D.
Ready to launch.
We also designed the Tender Launch System to effortlessly launch and recover the Turbojet range into yacht garages.
Giving something back.
We begin the Powerboat Workshop for local 14/15 year-old children. An annual course run over five consecutive Saturdays, it gives youngsters the chance to build a radio-controlled powerboat, using many of the same techniques used on Williams tenders. One pupil each year is then selected to join our apprenticeship programme.
A new sporty little number.
We start our collaboration with engine manufacturer BRP for the launch of the Sportjet range of tenders.
A mini revolution.
We launched the Minijet 280 powered by a BRP ACE 900 engine. Revolutionary in the marketplace, it opened up the possibility of Williams ownership to yachts between 38ft and 45ft.
The Sportjet Range evolves.
2017 see's the expansion of the SportJet range with the new SportJet 345 and 395. These tenders open up the sociable and feature filled SportJet package to a whole new raft of yacht owners, with the latest additions capable of fitting on yachts from 50ft upwards.
The Iconic Turbojet gets re-launched
Following fast in the footsteps of the sportjet model launches the previous year, 2018 marked the re-launch of the iconic Turbojet range of tenders. Thanks to the continued partnership with BRP Rotax, the new Turbojet models utilise the industry leading 90HP Ace 903 engine, improved upholstery and modern slash cut tube profiles help bring the well known pocket rocket bang up to date.